Author: Betül K. Yıldız

  • So Who is alley girl?

    I am twenty six years old now and I start to ask myself what I am doing. After I had graduated from business school back in İstanbul, I jumped into first decoration based e-commerce company in Turkey. I remember I was the only full time in the company. We were very small company with very low…

  • What is Conversion Rate Optimization?

    Before learn about conversion rate optimization, first of all we need to decide what is conversion for our business. For a mobile app company, that would be either install of their apps or registered users. As a blogger I can think that every traffic I get is my conversion. You can also define  Conversion Rate Optimization…

  • Newest Silicon Alley School: TurnToTech

    Town has new school guys. I personally used their free co-working space couple of times. The best thing about TurnToTech is their location. TTT is just near by Flatiron Building. You can attend so many free events, use their free co-working space and also apply to their iOS programming course. Then again TurnToTech has a…

  • What is Product Listing Ads?

    PLA is Product Listing Ads on Google Advertisement. Those ads don’t appear on text ads section. They appear specifically on Google Shopping. To use PLA, don’t forget to create both Google AdWords and Google Merchant accounts. According to Google: Benefits of Product Listing Ads

  • What is Cost Per Click?

    When I do my interviews cost per click (CPC) is one of the first terms I asked to my potential interns. Some says how a collage student can know that. And I’m telling them those collage students keeps bring that up “we live in information age we are more ahead of you argument”. So I…