Fashion Fashion Technology

What is Big Data?

October 9, 2014

Everybody starts to talk about big data in these days. Because It is very important to understand what information we should take serious and count on in our decision making process in this massive unreliable information age.

The companies who understand their data’s value now investing in this area. Since we have so many information about customers, we should make them happy as they’ve never been ever! In fact we should have read their mind with full of hints in their purchases to give them tremendously satisfied experiences. It is why so important. According to White House Consumer Affair, on average, loyal customers are worth up to 10 times as much as their first purchase. This is why we should value our data coming from our existing transitions.

Big data describes a massive volume of both structured and unstructured data that is so large that it’s difficult to process using traditional database and software techniques.

Big data can help companies to improve operations and make faster, more intelligent decisions.

An Example of Big Data*
An example of big data might be petabytes (1,024 terabytes) or exabytes (1,024 petabytes) of data consisting of billions to trillions of records of millions of people—all from different sources (e.g. Web, sales, customer contact center, social media, mobile data and so on). The data is typically loosely structured data that is often incomplete and inaccessible.

Big Data In Fashion Industry

In fashion we are using big data tools to create and to make easy unique kinds of estimations, make stronger design and merchandising decisions–and most importantly, to encourage deep interactions.

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