Tag: Alley Talk
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Black Color Means…
I might think black color is the strongest of all. This is nothing to do with Henry Ford’s famous quote. (Any customer can have a car painted any color that he wants so long as it is black) This wise man’s problem might have totally different story ( some may say he was obsessed to reduce…
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Creating Strong Brands with Sense
I am recently reading “Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound” by Martin Lindstrom. Of course book is kind of old and needs some updates with the recent development in the marketing world. But It still gives great sense about the advertisement and the marketing. Today’s world blogs…
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What is Acquisition in Internet World?
Acquisition is basically a buying action. As a digital marketing manager I do acquisition but my job is to acquire new users for our app. We generally use the term of “customer acquisition”. On the hand when you hear this term in start up atmosphere, that probably means one company buy smaller one. Companies buy…
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What is Product Listing Ads?
PLA is Product Listing Ads on Google Advertisement. Those ads don’t appear on text ads section. They appear specifically on Google Shopping. To use PLA, don’t forget to create both Google AdWords and Google Merchant accounts. According to Google: Benefits of Product Listing Ads
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What is Cost Per Click?
When I do my interviews cost per click (CPC) is one of the first terms I asked to my potential interns. Some says how a collage student can know that. And I’m telling them those collage students keeps bring that up “we live in information age we are more ahead of you argument”. So I…