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Alley Talk

Fashion Fashion Technology

What is Interstitial Ads?

May 22, 2015

I have been busy with my fashion side for a really long time. So I decide to break this today. From the beginning I have this favorite section in my blog that “Alley Talk”. As you know I start to write this section as technology “dictionary”. So far I wrote about acquisition, big data, ROI, CRO, PLA, RFP, PPC, CPC. There are so many others. So today’s topic…

Fashion Fashion Technology

Black Color Means…

January 29, 2015

I might think black color is the strongest of all. This is nothing to do with Henry Ford’s famous quote. (Any customer can have a car painted any color that he wants so long as it is black) This wise man’s problem might have totally different story ( some may say he was obsessed to reduce costs and black was the cheapest color in his time.) According to http://www.color-wheel-pro.com/…

Fashion Fashion Technology

Creating Strong Brands with Sense

January 21, 2015

I am recently reading “Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound” by Martin Lindstrom.  Of course book is kind of old and needs some updates with the recent  development in the marketing world. But It still gives great sense about the advertisement and the marketing. Today’s world blogs are mostly using as a marketing tools. When Ciara Ferragni started to The…

Fashion Fashion Technology

What is Acquisition in Internet World?

October 9, 2014

Acquisition is basically a buying action. As a digital marketing manager I do acquisition but my job is to acquire new users for our app. We generally use the term of “customer acquisition”. On the hand when you hear this term in start up atmosphere, that probably means one company buy smaller one.  Companies buy potential competitors for both growth and obstruct them to share the market, we…

Fashion Fashion Technology

What is Cost Per Click?

December 4, 2013

When I do my interviews cost per click (CPC) is one of the first terms I asked to my potential interns. Some says how a collage student can know that. And I’m telling them those collage students keeps bring that up “we live in information age we are more ahead of you argument”. So I am giving them an opportunity to make me proud of their age. If…

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