It’s Tech Tuesday time… It was a busy month with fashion weeks but technology world never stops too. Our Fashion Technology Trends in February 2019 by Alley Girl, by me Betul Yildiz starts now. Don’t miss out January happenings.
🗽The New York Fashion Tech Lab, the Fashion Technology innovation lab, announced this year’s lab companies which are eight women-led tech companies. The program has been the leader of retail and fashion technology innovation and integration. The selected companies are
🏆Julia Koerner won Oscar for her fashion technology work for Black Panther movie. Juia and her team blended the traditional African fashion and 3-D printing.
🎟️ FASHINNOVATION, The New York based Fashion Technology conference was hosted for the second time in NYFW on February 13, 2019. The topics of the event include start up/ventures, sustainability, the future of the industry, design/creative, manufacturing/production, e-commerce, and more. (50+ speakers, live performances, fashion installations, innovative displays (20+), and the launch of a book titled: It Can Be You by The NYLON Project with the aim to “Humanize Homelessness”.)
👗TechStyle Fashion Group, the brand-building platform that runs internet-based startups such as JustFab, ShoeDazzle, Savage x Fenty, FabKids and more said today that the global VIP membership has surpassed 5 million active members. The milestone makes TechStyle Fashion Group one of the biggest fashion technology companies of our time.
🔎 Google’s StyleHacks goes from Home Hubs to phones to suggest voice-enabled style advice and hoping that in the near future, It is going to offer conversational shopping.
Fashion Tech Product of the Month
👟You may not be familiar with Shiftwear but the brand is known as the world’s first customizable sneakers. You can change and add features to your sneakers with a help of your smartphone. The most exciting innovation of these sneakers is, the full HD colour display installed on the side of your sneakers. The screens are synchronized with your smartphone wirelessly and allowing you to change the colour of your shoes.
Software Product of This Month
🛍️Markable is a remarkleable start up company that provides image recognition technology that identifies fashion products in photos and videos. Markable is not only avaibale for internet companies but also usable for more traditional chanells like Tv Shows. As a publisher you can also monetazie your ads with Markable with more focussed ads. Markable also provides customized user interface within a performance of 0.5 second.
Fashion Tech App Of the Month
📲 Superpersonal, the app that can turn you into a fashion model debut its product in London Fashion Week. Superpersonal turned members of the public into fashion models. I can see that this app can be a great use for e-commerce companies for the customers who can never be so sure about buying a clothes without trying. The idea of this app seems more practical then Amazon’s magical mirror that still developed over a year.
Fashion Tech Label of the Month
👖DYNE is New York-based performance attire and active lifestyle brand. Created by Christopher Bevans. The brand’s latest collection was shown in NYFW. Heavily focussed on technology. Inspired by the dystopian technological future. Dyne’s fall/winter collection is designed not only with simple fabrics. Instead, there is a relationship between technology and apparel within the small collection. When you placed your phone against a barcode on the clothes, the information on the components about that particular garment can be translated to your smartphone.
Fashion Tech Article Worthy to Read
📰 When I collect all the important development and news about fashion technology monthly, I came across to so many great articles about the future of our industry. This following article is from by BOF about how technology can fix the problems in the fashion industry. More of the sustainability and environment issues. Read more here.