Founder & Editor, Alley Girl
Founded in 2013
Alley Girl is a fashion and lifestyle website founded in 2013 and based in New York City. What started as a fashion technology blog has grown into a long-running digital platform covering fashion, home decor, beauty, skin care, travel, and lifestyle inspiration.
Over the years, Alley Girl has evolved from a tech-savvy fashion news channel into a resource for outfit ideas, style guides, product reviews, and home decor inspiration for readers who love timeless style and everyday elegance.
What Alley Girl Covers
Alley Girl focuses on lifestyle topics that inspire everyday style and living:
- Fashion & Outfit Ideas
- Style Guides & Shopping Recommendations
- Beauty & Skincare Reviews
- Home Decor & Interior Inspiration
- Travel Guides & Packing Ideas
- New York Lifestyle
- Digital & Online Business Inspiration
The goal of Alley Girl is to create helpful, inspirational, and practical content that readers can use in their daily lives.
Recognition & Collaborations
Over the years, Alley Girl has been featured in publications such as ELLE USA, Vogue, W Magazine, Footwear News, and Dallas Voyage, and has collaborated with brands like Coach, Saks Fifth Avenue, Esty, L’Oréal, Valentino Beauty, Prada Beauty, Rodan + Fields, Dyson, and many fashion, beauty, and lifestyle industries.
How Content Is Created
Most content on Alley Girl is written and edited by founder and editor Betül Thena Yıldız. Articles are based on personal experience, product research, style inspiration, and trend analysis. Many articles are updated regularly to keep recommendations current and relevant.
Some posts may include affiliate links, which help support the website at no additional cost to readers.
Contact & Collaborations
For collaborations, partnerships, advertising opportunities, or general inquiries, please visit our Contact page.
