Fashion Technology

New York is a hub of fashion and technology companies. I share my favorite fashion technology news, companies and products with you. Most importantly my event fashionMIND NY which bring people together from fashion and tech environment of the city.

We also cover internet slangs, tech terms, marketing and advertisement articles about fashion and technology companies. Start-up Reviews from Silicon Alley, New York.

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Black Color Means…

January 29, 2015

I might think black color is the strongest of all. This is nothing to do with Henry Ford’s famous quote. (Any customer can have a car painted any color that he wants so long as it is black) This wise man’s problem might have totally different story ( some may say he was obsessed to reduce costs and black was the cheapest color in his time.) According to http://www.color-wheel-pro.com/…

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Creating Strong Brands with Sense

January 21, 2015

I am recently reading “Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound” by Martin Lindstrom.  Of course book is kind of old and needs some updates with the recent  development in the marketing world. But It still gives great sense about the advertisement and the marketing. Today’s world blogs are mostly using as a marketing tools. When Ciara Ferragni started to The…

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What is Acquisition in Internet World?

October 9, 2014

Acquisition is basically a buying action. As a digital marketing manager I do acquisition but my job is to acquire new users for our app. We generally use the term of “customer acquisition”. On the hand when you hear this term in start up atmosphere, that probably means one company buy smaller one.  Companies buy potential competitors for both growth and obstruct them to share the market, we…

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What is Big Data?

October 9, 2014

Everybody starts to talk about big data in these days. Because It is very important to understand what information we should take serious and count on in our decision making process in this massive unreliable information age. The companies who understand their data’s value now investing in this area. Since we have so many information about customers, we should make them happy as they’ve never been ever! In…

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Foursquare vs. Swarm Craziness

July 19, 2014

You know I actually write about fashion and fashion tech companies but recently I have the biggest disappointment with my beloved brand Foursquare. And they are from Silicon Alley like me so I have to write about my feelings about their new Swarm app. I hate you foursquare. Once It is my lovemark on the Techworld but now simply I hate it. So many others feel same as…

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Your Startup has been failed? How is it feel?

June 24, 2014

It is not the end of this world if your startup is total fail! It wasn’t like that for Nikki in the beginning maybe but now she openly talks about her experience with 99dress. Did you remember 19-year-old startup founder girl from Australia Nikki Durkin? Name is familiar right? I just read her brilliant writing about her experience on 99dress and her failure during her first start-up. Most of…

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Elavate: Shop and Save the World Kind of Start Up

May 5, 2014

I recently heard about exciting and awesome start up called “elavate“ which has known brands / designers boutique. Elavate is not only a classic online store but also kind of fairy godmother who help trigger charity projects. Elavate‘ s core goals are; To support new and emerging brands/designers; small businesses, To help solve the global water crisis. I really love this kind of business model.  Actually this business…